According to a recent survey by global travel platform Skyscanner, Nha Trang ranked second with 13.9% of searches among international destinations considered by Korean travelers for the 2026 Chuseok holiday.

Tokyo ranked first with 17.8%, while Sapporo followed closely with 13.8%.

The result highlights the strong and growing appeal of Nha Trang – Khanh Hoa as a favorite beach destination for Korean tourists visiting Vietnam.

Nha Trang – A Popular Choice for Korean Travelers

Chuseok, Korea's traditional harvest festival, is one of the country's most important holiday periods. In 2026, the Chuseok holiday falls from September 24 to September 26, creating an opportunity for Korean travelers to take short international trips.

Nha Trang is particularly well positioned for this market thanks to its convenient air connections, tropical coastline, diverse accommodation options and wide range of tourism experiences.

The destination can be reached conveniently through Cam Ranh International Airport, which serves Nha Trang and Khanh Hoa Province.

According to tourism figures reported by local media, Khanh Hoa welcomed more than 1.3 million Korean visitors during the first seven months of 2026. There are also numerous direct flights connecting Korean cities with Cam Ranh.

These strong air connections have helped make Nha Trang one of the most accessible beach destinations in Vietnam for Korean travelers.

Why Do Korean Tourists Love Nha Trang?

Nha Trang offers more than beaches and resorts. Its combination of coastal scenery, island experiences, Vietnamese culture, cuisine and leisure activities makes it suitable for different types of Korean travelers.

1. Beach Holidays and Relaxation

Nha Trang is famous for its beautiful coastline, warm climate and scenic bay.

Travelers can enjoy a relaxing beach holiday while staying at a wide range of hotels and resorts, from comfortable city hotels to high-end beachfront properties.

For Korean visitors looking for a short break during Chuseok, Nha Trang offers an attractive combination of relaxation, convenience and tropical experiences.

2. Island and Ocean Experiences

The waters around Nha Trang provide many opportunities to explore the sea.

Popular experiences include:

• Island tours
• Boat and yacht experiences
• Snorkeling and swimming
• Sunset cruises
• Coastal sightseeing
• Private boat trips

These activities allow visitors to experience a different side of Nha Trang beyond traditional sightseeing.

3. Vietnamese Culture and Local Experiences

Another growing trend among international travelers is the search for authentic local experiences.

In Nha Trang, visitors can discover Vietnamese culture through:

• Traditional handicrafts
• Vietnamese food and coffee
• Local markets
• Traditional costumes
• Áo Dài photography
• Cultural workshops
• Local lifestyle and community experiences

For Korean travelers, these experiences can create memorable moments and provide a deeper connection with Vietnam.

From Online Searches to Real Travel Experiences

Ranking second in travel searches is an encouraging signal for Nha Trang and Khanh Hoa.

However, being searched is only the beginning of the travel decision-making journey.

Today's travelers often discover destinations through Google, Naver, YouTube, TikTok, social media and online travel platforms before deciding where to go.

This means that the digital presence of a destination is becoming increasingly important.

For Nha Trang, maintaining strong and authentic content in Vietnamese, English and Korean can help travelers discover the destination, understand its experiences and eventually make a booking.

A Growing Opportunity from the Korean Market

South Korea remains one of the most important international tourism markets for Khanh Hoa.

The strong search interest for Nha Trang during Chuseok 2026 demonstrates the destination's growing visibility among Korean travelers.

It also creates opportunities to develop more specialized tourism products for different segments of the Korean market.

Korean families may prefer comfortable resorts, sightseeing and gentle cultural experiences.

Young travelers and groups of friends may be interested in islands, food, nightlife, photography and ocean activities.

Mature travelers may look for relaxation, wellness, Vietnamese cuisine and cultural experiences.

Corporate groups may explore MICE programs, team building and customized experiences.

The future opportunity is not simply to promote Nha Trang as a beautiful beach destination, but to present it as a destination where travelers can relax, explore, experience and connect with Vietnamese culture.

Nha Trang – A Destination with Strong International Appeal

Nha Trang's second-place ranking among international destinations searched by Korean travelers for Chuseok 2026 is another positive sign for the tourism industry of Khanh Hoa.

With convenient air connectivity, beautiful beaches, island tourism, diverse accommodation and an increasingly rich range of cultural and experiential products, Nha Trang has strong potential to remain one of the favorite destinations for Korean travelers visiting Vietnam.

For travelers planning their next trip to Vietnam, Nha Trang offers a unique combination of:

Beach · Island · Culture · Cuisine · Relaxation · Experiences

Discover Nha Trang. Experience Vietnam.

Source: Khanh Hoa Newspaper, August 2026, based on Skyscanner's survey of Korean travelers.